One plan for the new site, your search and 150 stores

A million Yokohama tyres a year, through a network that grows by 60%

Everything in this plan is measured against the target you shared with us: close the gap from 900,000 to 1,000,000 tyres a year while the network grows from 94 stores to 150.

The same plan on paper, from a very different starting number

The other proposal you are weighing has real strengths, and we say where below. Both proposals want tyre size, brand and vehicle pages, and both include AI search. The difference is the starting point: the other proposal starts from a Semrush estimate of your traffic, and this one starts from your own Search Console and GA4. The two disagree by a factor of two.

Start both forecasts from the same number and they tell the same story

To compare like with like, both forecasts start from one number and each keeps its own growth rate. Switch the starting point between your real GA4 traffic and the other proposal's Semrush figure.

Their figures are the total organic visits on their slide at months 3, 6 and 12, turned into growth rates; the months in between are straight lines. Ours are GA4 organic sessions from this forecast and include seasonality, so January and June sit a little higher. On non-brand traffic alone they assume 3.6 to 4.6 times growth in 12 months; our stretch case is 3.1 times (see the table above).

Bob Jane gets 9x the search traffic

Monthly visits from Google organic search in Australia, all from one tool, so the five sites are compared like for like. Ahrefs puts Tyres & More at 17,222, about 183 search visits per store a month.

Source: Ahrefs estimates, Australia, 23 September 2026. These gaps are the long-run ceiling, not a 12-month target. Matching Tyrepower (about 77K) is a two-to-three-year ambition if year one lands on the expected line. We will set year-two targets once there are 12 months of clean tracking data.

Twelve months of actuals, twelve months ahead

Monthly Google clicks from Search Console. The shaded range runs from the conservative to the stretch case; the blue line is the scenario you pick here, and every number on the page follows it. The grey dashed line is what happens if nothing changes.

Extra clicks a month by month 12, by workstream

Local pages and Google Business Profiles do the heavy lifting early. Tyre size, vehicle and brand pages are the biggest new opportunity, because the online catalogue is almost invisible in search today.

AU searches a month: Google Keyword Planner, Australia, pulled 19 October 2026. Capture rate is the share of that demand that turns into clicks to the site. Each workstream subtracts the clicks it already earns, so only new clicks count.

Eight things a fresh pair of eyes sees

Any agency can say it knows tyres. Here is what your data says.

For this proposal we modelled search demand by tyre size, brand and vehicle, and went through your Search Console query by query. These are the tyre-specific findings behind the plan, each one checkable in your own accounts.

What we do, month by month

The forecast only holds if this ships on time. Each step names the workstream it feeds, so a slipped deadline shows up as a slipped curve.

A site built for 150 stores, on a platform chosen for them

The build runs in four stages, each ending in your sign-off, so every stage builds on decisions you have already approved. What is new since September is the first decision in discovery: which platform.

One team for the site and the search, so the work is done once

The new site lands in month 6 of any 12-month search plan. Split the site and the search between two agencies and the riskiest part, the migration, sits in the gap between them.

The 12-month scorecard

Every measure comes from an account you own, a report you can rerun yourself, or an Ahrefs export we send each month. We report against this table every month.

Rankings we will track, and where we expect them to land

New keywords come from 315 new or rebuilt pages (sizes, vehicles, brands, wheels, services, guides). We assume each ranks for 4, 8 or 12 Ahrefs-tracked keywords within 9 months (conservative, expected, stretch), and existing pages gain 15%, 30% or 45%. AI assistant sessions are a judgement call: the channel is new, so treat this tile as a direction, not a promise.

Position today: Search Console average for October 2025 to September 2026. "Not in top 1,000" means the query did not make the site's 1,000 highest-click queries; it may rank lower. Targets are the expected case. "Near me" positions are averaged across all of Australia, so inside each store's own suburb they are usually top 3 in the map pack.

Extra revenue covers year one by month 6 (June 2027)

We kept the working assumptions from our September proposal (4% of visits become a sale, 2.8 tyres a sale, A$200 a fitted tyre), so the only things that changed are the traffic and the price. Figures are revenue, not profit. Change any input and the figures update. They get replaced with your real numbers once tracking is fixed in month 1.

Revenue, not margin. Year one includes the slow early months. The run rate shows what year two starts from if rankings hold. Organic search is one lever on the 100,000-tyre gap, alongside paid media, the store network and pricing.

Three contracts to start, two more when you are ready

Each contract stands on its own, with its own price and terms. Phase 1 is the website, the SEO and GEO programme and the care plan. Phase 2 adds ecommerce and Traction, quoted when you want them. Prices are in USD, with Australian dollars as a guide at 1.52.

Phase 1 · from January 2027

Phase 2 · when you are ready

The forecast as numbers

Google clicks per month unless stated. GA4 sessions = Google clicks × 1.39, the ratio between GA4 organic sessions and Search Console clicks over the last 12 months (it covers Bing, other engines and Business Profile links).

Six things that make these numbers hold up

The method, step by step

1. Baseline from first-party data. Search Console, web search, 1 October 2025 to 1 October 2026: 154,709 clicks and 5.0M impressions (98% Australia, 67% mobile). GA4 for the same dates: 215,342 organic sessions, or 1.39 sessions per Search Console click. Third-party tools only estimate traffic, so we don't use them for the baseline.
2. Brand versus non-brand. We sorted the 999 named queries into brand, store trading names (Smitty's, Reekies, Jacobs and others), competitor names and eight non-brand groups. Brand share falls steadily down the list, so the hidden half of clicks is estimated at 70% non-brand. Result: about 46% brand and 54% non-brand.
3. Trend, seasonality and "do nothing". A log-linear trend over the 12 months (+1.6% a month through the year), with the seasonal index taken from the leftovers and halved towards average because one year is thin. "Do nothing" holds the last three months' run rate (445 clicks a day, de-seasonalised) and lets non-brand clicks erode 6% over the year to reflect the falling click-through rate.
4. What already ranks, query by query. We fitted a click-through curve to the site's own non-brand data (about 12% at position 1, 5.6% at 3, 2.3% at 10, 1.4% at 20). Each query outside the top 3 moves to 85%, 70% or 55% of its current position (conservative, expected, stretch). Impressions grow when a query reaches page one, and better titles add 3%, 8% or 12% click-through. The hidden long tail gets 40%, 60% or 80% of the same uplift.
5. New pages, cluster by cluster. Keyword Planner gives Australian demand for each cluster. Demand × capture rate gives month-12 clicks; we subtract what the cluster already earns, then ramp it on an S-curve from launch to month 12. Conservative also starts everything a month late.
6. Keywords and value. Ranking keywords grow with new pages (315 × 4, 8 or 12) and existing pages (+15%, 30% or 45%). Value uses the inputs above, applied to clicks over and above doing nothing.

What you can judge us on

We have not worked together yet, so judge us on what is in front of you: a forecast built from your own data that you can check line by line, a plan that names its risks, and the record below. One team designs the site, builds it, runs SEO and GEO, and reports on both in one monthly call.

"Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results."

Harry Peisach, CEO, Ski.com. When we moved Ski.com to a new platform, it lost zero rankings in the migration (Prismic case study).

Start in January, with the new site live by mid-2027

Nick Rowe, CEO & Co-Founder, Saigon Digital · nick@saigon.digital · +84 332 364 293